Tag: Google privacy sandbox
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Google has started disabling third-party cookies for Chrome users
Google has commenced the process of phasing out third-party cookies in its Chrome browser, a change that, since January 4th, has affected 1% of users worldwide as part of the “Privacy Sandbox” project. Considering Chrome’s market share, this deactivation is estimated to impact around 30 million users. Users included in this initial wave of deactivation…
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Google will adopt a new version of the privacy sandbox from Q1 2024
Google recently provided further elucidation of its advertising privacy policy, affirming that it will begin implementation in the Chrome browser during the first quarter of 2024. Users will gradually transition to the new operational model of the Privacy Sandbox, in conjunction with the Topics algorithm, to deliver interest-based advertisements without infringing on user privacy. Google…