Unopened iPhones can be delivered to consumers with the latest software updates

In a recent installment of the “Power On” column, Bloomberg journalist Mark Gurman unveiled Apple’s intriguing initiative: a mechanism allowing unopened, brand-new iPhones to undergo pivotal software updates. This strategy ensures that before the device reaches the consumer’s grasp, it has been updated with the latest software enhancements.

iPhone 15 Pro DXOMARK

The proposition sounds almost magical. Gurman articulated that Apple intends to implement this solution within their Apple Stores. Fresh iPhones, still in their sealed packaging, would be upgraded wirelessly. Once the update culminates, the device will shut down immediately. This entire procedure occurs without breaching the iPhone’s packaging, ensuring the buyer’s entitlements remain untouched.

While the precise methodology remains shrouded in mystery, it may potentially employ proximity-based induction for wireless charging. During this charging process, the iPhone might be awakened, subsequently undergoing a system upgrade. Rumor has it that Apple may promptly deploy this solution in their Apple Stores by year’s end. This would enable unsold, sealed iPhones to benefit from the most recent software advancements.

This move may be motivated by recent software design challenges. Apple desires to furnish consumers with the latest software iterations as soon as the product lands in their hands, rather than necessitating post-purchase downloads.

However, current speculations remain hazy on whether this solution will be exclusive to Apple Stores or might also be extended to collaborative retail outlets and telecom providers.