Italy’s antitrust authority has imposed a substantial fine on Apple, ordering the company to pay €98.6 million—approximately $115 million. The penalty stems from violations linked to the operation of the App Store and Apple’s alleged abuse of its dominant position in the mobile applications market.
According to the Italian regulator, Apple unlawfully restricted third-party app developers, in breach of European competition rules. The case centers on Apple’s App Tracking Transparency (ATT) framework introduced in 2021, which requires developers to obtain explicit user consent before collecting data or using it for advertising. Crucially, the consent prompt is not designed or controlled by developers themselves, but is generated by Apple according to a company-mandated format.
The authority concluded that this approach creates unequal competitive conditions and fails to meet the principle of proportionality. It argued that Apple unilaterally imposes its data-collection policy, interferes with the legitimate business operations of its partners, and does not align with established standards for personal data protection.
Particular emphasis was placed on the fact that third-party developers were forced to duplicate consent requests, effectively compelling users to navigate the same authorization process multiple times. In the regulator’s view, this introduced unnecessary friction and placed companies reliant on the App Store at a competitive disadvantage.
The investigation was launched in the spring of 2023. Italian officials noted that it was conducted in close coordination with the European Commission and antitrust authorities in other countries. Apple has not yet issued an official response to the ruling.

