Amazon uses AI to help e-commerce sellers quickly write product descriptions

Leveraging generative artificial intelligence (AI), Amazon aids sellers by autonomously crafting product descriptions, refining titles, and detailing product specifications, thus facilitating a swifter product listing and piquing greater public interest.

For merchants, listing products often emerges as a meticulous endeavor, especially when the variety of goods proliferates, accompanied by intricate specifications, usually necessitating considerable time for curating descriptive content.

With Amazon’s introduction of this generative AI, sellers can harness the capabilities of a sophisticated natural language model adept at product recognition, summarization, and text generation. Sellers, by furnishing rudimentary descriptions or mere descriptive words, can promptly generate comprehensive product descriptions and organized specifications. Moreover, this tool boasts translation capabilities, seamlessly adapting to various linguistic renditions.

To circumvent controversies arising from auto-generated content, sellers possess the liberty to refine and rectify generated descriptions, ensuring precision and eliminating inappropriate content.

Amazon elucidated that this model’s training is anchored in diverse data sources, employing logical reasoning and latent knowledge to discern product information – be it gleaning insights from image recognition to decipher product aesthetics or deciphering product nuances from detailed specifications.