Nvidia confirms RTX 4070 price cut, MSRP lowered by $50 to $549

In April of this year, NVIDIA unveiled its GeForce RTX 4070 based on the Ada Lovelace architecture with a Manufacturer’s Suggested Retail Price (MSRP) of $599. Many enthusiasts found this pricing somewhat steep, especially considering that when juxtaposed with the RTX 4070 Ti, the RTX 4070’s specifications are a reduction.

Recently, there’s been a discernible shift in the pricing of the GeForce RTX 4070 on international e-commerce platforms, with certain manufacturers reducing the price by $50 to $549. In light of this, Wccftech reached out to NVIDIA and received an official response:

Many gamers in your audience will also be wondering about GPU upgrades. Today, the GeForce RTX 4070 is widely available from just $549, examples from ASUS, Gigabyte and MSI with more coming soon. This is a great choice for gamers looking to upgrade for Cyberpunk 2077: Phantom Liberty and other upcoming DLSS 3.5 titles, such as Alan Wake 2, at 1440p.

NVIDIA’s statement confirms an authentic price reduction of the GeForce RTX 4070 by 9% from its original price. This adjustment might be attributed to the competitive pressure imposed by AMD’s recent launch of the Radeon RX 7800 XT, a graphics card founded on the RDNA 3 architecture, priced at $499.

The GeForce RTX 4070 is equipped with an AD104 GPU, comprising 5,888 CUDA cores. It operates at a base frequency of 1920 MHz, with a boost up to 2475 MHz. Accompanied by 12GB of GDDR6X video memory, it features a 192-bit memory bus width and a speed of 21 Gbps, resulting in a memory bandwidth of 504 GB/s. The card’s total power draw stands at 200W.