Galaxy S24 Mixes Chips, Not Prices: Exynos Saves, Snapdragon Stays

Recent reports have indicated that the cost of acquiring the third-generation Snapdragon 8 mobile platform will be higher than its predecessor, potentially diminishing the profit margins for smartphone manufacturers and leading to increased prices for many upcoming flagship models. However, there is cause for optimism. According to Hankyung, introducing an Exynos 2400 variant in the Samsung Galaxy S24 series could help control overall production costs. Consequently, even though some regional variants of the Galaxy S24 series will feature the third-generation Snapdragon 8 mobile platform, their pricing is expected to remain consistent with the Galaxy S23 series.

Although specific cost details for the Exynos 2400 are not available online, this SoC, being mass-produced in Samsung’s foundries, implies a lower production cost for Samsung compared to purchasing the third-generation Snapdragon 8 mobile platform. Therefore, maintaining the price point for the Galaxy S24 series should not adversely affect Samsung Group’s financial health.

Previous reports from Korean media indicated that Samsung aims to exceed 35.2 million units in shipments for the Galaxy S24 series by the end of 2024. Hankyung further reports that Samsung has set a target to surpass 33 million units by the end of next year, aiming for a 10% increase in shipments compared to its predecessor.

Samsung has also recently filed trademarks for “AI Phone” and “AI Smartphone,” suggesting that the Galaxy S24 series might also boast several artificial intelligence features in addition to the usual hardware upgrades. According to current leaks, Samsung plans to hold a launch event for the Galaxy S24 series on January 17, 2024, in San Jose, California.