Samsung’s Bixby to Get AI Boost: More Natural Voice Control

According to a CNBC report, in a recent interview, Won-joon Choi, the Executive Vice President of Samsung’s Mobile Business, disclosed that Samsung might integrate generative artificial intelligence technology into its voice assistant Bixby to enhance the competitiveness of Samsung devices.

Bixby, Samsung’s intelligent voice assistant, launched alongside the Galaxy S8 in 2017, is nearly ubiquitous across the brand’s devices, positioning it as a pivotal tool for users to control their devices at home. Although the software boasts a variety of functions, including live translation and restaurant recommendations, compared to its counterparts, Bixby appears somewhat reticent in the contemporary landscape, as it operates reactively, depending on users’ queries to provide answers, and lacks a proactive service delivery model.

With the advent of OpenAI’s ChatGPT and other large language models, chatbots have become capable of handling increasingly complex inquiries. These modern chatbots can respond to queries with text, images, or even videos, which might be the benchmark Bixby aims to achieve.

Last month, in an interview with CNBC, Choi stated, “So Bixby has been a key voice assistants voice assistant for Samsung not just for the mobile devices, but also for TVs and digital appliances that exist in Samsung’s ecosystem. So it has been the core voice assistant assistant so far. With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby, so that Bixby could be equipped with generative AI and become more smarter in the future.”

However, Choi did not specify when Bixby would be endowed with generative AI technology, merely indicating that Samsung is working towards this goal to expedite the incorporation of generative AI features into Bixby.