CEO of YouTube: working on developing a creative tool that uses generative AI technology

The newly appointed CEO of YouTube, Neal Mohan, has revealed that the company is currently developing a creative tool that uses generative artificial intelligence technology, which will allow creators to easily produce engaging content.

Mohan did not disclose any specific details about this creative tool but explained that it will be launched within the next few months.

As more and more creative tools combining AI technology are emerging, YouTube clearly hopes to join the trend by using AI technology to help creators produce engaging content more easily. It may even enable those who are not skilled in video editing to create content using generative AI technology.

Lowering the difficulty of creating video content will attract more people to provide content on YouTube, thereby increasing overall usage and advertising exposure.

There are now more and more services that use AI to automatically generate images and text content, and many video editing services have even launched automatic generation functions that allow users to input text content and automatically generate rich images, videos, and audio content. As a result, YouTube must also introduce AI-assisted functions to attract more people to continue using its services.