AMD’s new graphics card is coming, Nvidia may lower the price of RTX 4060 Ti

AMD is poised to unveil the Radeon RX 7800 XT and Radeon RX 7700 XT, new graphics cards equipped with the Navi 32 GPU based on the RDNA 3 architecture. Renowned YouTuber, Moore’s Law is Dead, has revealed that NVIDIA, in response to AMD’s impending release, is strategizing a price reduction for the GeForce RTX 4060 Ti.

Earlier in May of this year, NVIDIA launched its next-generation mainstream GPUs based on the Ada Lovelace architecture. This lineup includes the GeForce RTX 4060 Ti 8GB and RTX 4060 Ti 16GB, with the respective suggested retail prices of $399 and $499.

Although the GeForce RTX 4060 Ti 8GB boasts enhanced ray-tracing capabilities and the benefits of DLSS 3 technology, its performance doesn’t markedly outpace its predecessor. The pricier 16GB variant with larger memory might even show a performance regression. Many enthusiasts opine that given the performance metrics of the GeForce RTX 4060 Ti 8GB/16GB, its current price point lacks allure due to being on the steeper side. Given its tepid sales, some dealers have already initiated price cuts; for instance, MindFactory, Germany’s premier electronics retailer, reduced the price of MSI’s RTX 4060 Ti Ventus 3X 16G OC from its suggested retail of €549 to €519.

With the imminent arrival of the Radeon RX 7800 XT and Radeon RX 7700 XT, the mainstream graphics card market bristles with intensified competition. NVIDIA will inevitably grapple with mounting pressures, and a price cut emerges as the most straightforward and efficacious countermeasure. It’s noteworthy that the Radeon RX 7800 XT and Radeon RX 7700 XT are furnished with 16GB and 12GB of memory, respectively, and possess memory bandwidths of 256-bit and 192-bit, whereas the GeForce RTX 4060 Ti series is limited to 128-bit. Some argue that this suboptimal memory configuration is one of the primary culprits for the GeForce RTX 4060 Ti series’ middling performance, a drawback that may be magnified in the face of the new competitors.