Shutterstock launches tool that can generate new images with automatic generative AI

The esteemed stock content provider, Shutterstock, has unveiled an avant-garde artificial intelligence-driven creative editing feature. Harnessing its vast repository of over 700 million images, it empowers users to craft novel imagery through generative AI techniques.

Shutterstock’s creative AI-powered editing features provide infinite options to refine and perfect images available in the company’s high-quality library of more than 700 million stock images.

Shutterstock’s nascent technology, still in its experimental phase, integrates OpenAI‘s prowess. It generates fresh visuals by drawing upon the substantial image resources within Shutterstock’s archives and facilitates modifications via editing, stylistic adjustments, and other alterations to the visual content.

Within the realm of this AI-driven creative editing suite, features are abundant, including an enchanting brush that effortlessly erases or adjusts desired portions of an image. A transformative tool also stands ready, allowing users to supplant visual content. Additionally, the suite provides the means to expand the periphery of an image, generating supplementary content autonomously or morphing the image’s silhouette. Altering the backdrop of an image becomes an effortless endeavor as well.

Earlier this year, Shutterstock proffered, in a trial capacity, an image generation feature. It enables users to manifest visual content swiftly through intuitive linguistic descriptions. Emphasis has been placed on the generated images’ suitability for commercial applications, ensuring they materialize within ethical boundaries and prioritize safety.

The introduction of this sophisticated AI-driven creative editing toolkit marks a pivotal stride in Shutterstock’s strategy to amalgamate artificial intelligence with its future endeavors. Embracing the Content Authenticity Initiative (CAI), the company advocates for corroborating the veracity of images through integrated content credentials, aiming to curtail the dissemination of misinformation.