NVIDIA originally intended to launch the GeForce RTX 4060 in early July
On the eighteenth of the previous month, NVIDIA launched its next-generation mainstream GPUs based on the Ada Lovelace architecture, encompassing the GeForce RTX 4060, RTX 4060 Ti 8GB, and RTX 4060 Ti 16GB, with recommended retail prices respectively standing at $299, $399, and $499. Among these, the GeForce RTX 4060 Ti 8GB officially went on sale on May 24th, 2023, while the specific release dates for the remaining two products remain uncertain, rumored to be awaiting till July.
According to MEGAsizeGPU‘s report, NVIDIA originally intended to launch the GeForce RTX 4060 in early July, although it has been preponed to the end of June, possibly advancing the schedule by one to two weeks.
NVIDIA’s decision to expedite the release of the GeForce RTX 4060 considered multiple factors, the primary of which reportedly being the lukewarm interest in the GeForce RTX 4060 Ti 8GB among gamers, failing to receive anticipated responses within the gaming and DIY community. For instance, in Japan, the release of new graphics cards often leads to queues late into the night, a sight now barely seen.
Under market pressure, a price reduction for the GeForce RTX 4060 Ti 8GB appears inevitable. Hence, NVIDIA needs to launch the GeForce RTX 4060 prior to this to avoid a potentially awkward situation. Threats NVIDIA needs to face in the mainstream market recently not only include AMD but also Intel, as the Arc A-series graphics cards continually slash prices.
The GeForce RTX 4060 is equipped with an AD107-400 GPU, utilizing a PCIe 4.0 x8 interface, and houses 24 SM units, equating to 3072 CUDA cores, alongside 8GB of GDDR6 video memory. The memory bus width is 128-bit, the memory speed is 17Gbps, and the memory bandwidth is 272 GB/s, with the total card power at 115W. It features a 24MB L2 cache, and the effective memory bandwidth is augmented to 453 GB/s.
