Magic Leap to cooperate with AMD to develop semi-custom SoC

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Magic Leap announced that it will work with AMD to develop an AR technology solution, which will include a semi-custom SoC to bring market-leading visual computing and perception capabilities to enterprise users, new enterprise-level augmented reality devices can better integrate with the real-world environment.

With the continuous changes in the global market, the demand for augmented reality (AR) technology is stimulated. In the future, it will be increasingly necessary to integrate CPU, GPU, and machine learning technologies into SoC to create a better AR experience while maintaining high performance.

Magic Leap spent ten years developing advanced hardware and software to realize the interaction between digital content and the physical world. In the future, an industry-leading headset technology platform needs a low-power solution to provide a higher level of graphics and perception capabilities, enabling companies to optimize processes, increase productivity, and enhance employee skills.

Jack Huynh, Corporate Vice President and General Manager of AMD Semi-Custom Business Unit said that “We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide work and interact with each other and their customers. We started this journey together several years ago to co-innovate on computer vision and build the best semi-custom technology for AR.”

Previously, Magic Leap has also cooperated with NVIDIA. Its Magic Leap 1 is equipped with NVIDIA Tegra Parker SoC, which includes two Denver cores and four Arm Cortex-A57 cores, as well as 256 CUDA core Pascal GPUs. This time Magic Leap and AMD are cooperating to create a semi-custom SoC, which may be similar to Qualcomm’s similar product positioning.

HTC launched a new enterprise-class VR all-in-one Vive Focus 3 some time ago, which is equipped with a Qualcomm Snapdragon XR2 processor.

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