Eyes on 2024: Apple Gears Up for Vision Pro Launch with Special Training

Reports suggest that Apple is orchestrating an internal training event at its Cupertino, California headquarters in anticipation of the Vision Pro, slated for market debut in early 2024. This initiative aims to imbue select Apple Store associates with a nuanced understanding of this virtual visual head-mounted device.

To qualify for this coveted training, Apple Store personnel must undergo a meticulous application and interview procedure. Post-training in the upcoming year, these selected individuals will then be tasked with elucidating the nuances and championing the promotion of Vision Pro in their respective Apple Stores.

Earlier accounts underscore Apple’s vested interest in the Vision Pro’s forthcoming marketing and distribution. The company envisions this device as a transformative market entity, succeeding the iPhone’s legacy. Not only was this device spotlighted during WWDC 2023, but Apple is also keen on galvanizing developers to craft an expansive suite of applications tailored to it.

Preceding this, Apple proactively furnished developers with tools corresponding to the visionOS operating system. Those who meet the stipulated criteria are afforded the privilege to borrow a Vision Pro unit and are also privy to additional assistance from Apple’s technical maestros, thereby facilitating the seamless creation of diverse Vision Pro-compatible apps.

The Vision Pro is posited at a recommended retail price of $3,499, with its inaugural sale in the U.S. market scheduled for early 2024, followed by a global rollout. Initially, it might predominantly captivate enterprise clientele or niche user demographics. However, post-launch, Apple envisions storefront experiential sessions in Apple Stores globally, signaling their intent to cater to the broader consumer market.