It was previously reported that Apple is considering further inserting ads in its apps to expand the reach of ads. The current annual revenue of the advertising business is about $4 billion, and Apple hopes that after expanding the advertising business, the revenue can exceed $10 billion. On the company’s earnings call last month, Apple CEO Tim Cook said Apple’s advertising business would be a great tool for developers who want to promote their apps.
According to MacRumors, Apple plans to show search ads on the iPhone’s Apple Maps starting sometime next year. Fast food chains can pay Apple to appear at the top of user search results when users search for fast food-related items, such as burgers.
It is understood that Apple’s search advertising work on Apple Maps is already in progress. In fact, Google Maps, Waze, and Yelp have already provided such functions, and many applications have similar services, so users should not feel unfamiliar or disgusted.
Ads are also currently visible in the App Store, but not for business promotion, but for developers to have the opportunity to promote their apps to users who search for programs with relevant keywords. However, Apple has plans to place ads in the “Today” section of the App Store, as well as in the “You Might Also Like” section at the bottom of the app listing, while banner ads will appear in the News and Stocks apps.
In addition to Apple Maps, Apple may further insert advertisements in Podcasts, Books, and other applications in the future to gradually increase the revenue of the advertising business.