Apple 15-inch MacBook Air is rumored to be selling poorly
At the WWDC 2023 conference in June, Apple unveiled a newly designed MacBook Air. Equipped with a 15.3-inch Liquid Retina display, the M2 chip, an extended battery life of 18 hours, and a fanless, silent design, the new device encapsulates power and portability within its exquisitely slim form factor.
Despite the appealing features of the new 15-inch MacBook Air, its sales have been hampered by a slump in electronic consumer demand. Even with Apple’s significant market appeal, it has struggled to meet its sales goals. According to DigiTimes, the 15-inch MacBook Air’s design failed to meet customer expectations and its shipments have fallen short of Apple’s target, with July’s figures 50% lower than initially forecasted, leading to considerations of order cuts in the supply chain.
The 15-inch MacBook Air, measuring 34.04 x 23.76 x 1.15 cm and weighing 1.51kg, is available in Midnight, Starlight, Space Gray, and Silver. Its M2 chip features 4 performance and 4 efficiency cores in the CPU, a 10-core GPU, and is manufactured using the N5P process. The 15.3-inch Liquid Retina display supports one billion colors, boasts a resolution of 2880 x 1864, has a brightness of 500 nits, and supports P3 wide color gamut and True Tone display technology. Additional features include a 1080p FaceTime HD camera, MagSafe charging port, 3.5mm headphone jack, two Thunderbolt ports for accessory connections, a new six-speaker system, a three-microphone array, and support for Wi-Fi 6 and Bluetooth 5.3.
The 15-inch MacBook Air with M2, available in midnight, starlight, silver, and space gray, starts at $1,299. Analysts believe that while the starting price for the 15-inch MacBook Air appears reasonable, the problem lies in the limited 8GB+256GB specifications which are non-upgradable. Given that these specifications are merely standard for equivalent Windows laptops, coupled with some design controversies, potential buyers may opt to wait for the next upgrade before making their decision.
