EA SPORTS and Juventus renew their partnership
EA SPORTS and Juventus announced that the two parties will establish a multi-year exclusive partnership and start comprehensive cooperation. EA SPORTS has been re-licensed by Juventus, and FIFA 23 will be the first licensed game after this partnership.
The cooperation between EA SPORTS and Juventus allows the latter to be fully integrated into the game, including Juventus’ home Allianz Stadium, the club’s logo, and jerseys. In addition, EA SPORTS will become Juventus’ official sports video and city culture partner, collaborating on a number of lifestyle and cultural initiatives to bring new opportunities beyond football.