Tag: EA SPORTS
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EA will be split into EA Entertainment and EA Sports
Today, Andrew Wilson, CEO of Electronic Arts (EA), heralded a substantial internal restructuring of the company’s organisational architecture. The business is set to bifurcate into EA Entertainment and EA SPORTS. This strategy seems indicative of EA’s future intentions to extend its operations and influence beyond the gaming realm as much as possible. Wilson postulates that…
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EA SPORTS to renew deal with Premier League: New six-year contract worth £488m
EA SPORTS has reached some deals with multiple sports leagues, such as announcing a multi-year exclusive partnership with the Serie A team Juventus last year and obtaining a new authorization in FIFA 23. This time, EA SPORTS is about to sign a new commercial agreement with the Premier League, involving exclusive electronic authorization of 20…
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EA SPORTS and Juventus renew their partnership
EA SPORTS and Juventus announced that the two parties will establish a multi-year exclusive partnership and start comprehensive cooperation. EA SPORTS has been re-licensed by Juventus, and FIFA 23 will be the first licensed game after this partnership. The cooperation between EA SPORTS and Juventus allows the latter to be fully integrated into the game,…