Apple will not launch the iPhone 15 models with Pro Max and Ultra names this year
Beyond revealing Apple’s postponement of its larger-sized iPad model, Bloomberg journalist Mark Gurman further articulated in his commentary that among the iPhones slated for announcement in Apple’s autumn event this year, only a singular 6.7-inch screen model, targeted as a premium flagship, will be presented. Notably, variants bearing the ‘Pro Max’ or ‘Ultra’ monikers will not be part of this lineup.
Such an assertion implies that Apple may chiefly promote the iPhone 15 Pro as their top-tier offering this year. However, the fate remains uncertain for the previously large-screened ‘Plus’ variant—whether it will undergo adjustments in its positioning or nomenclature. Gurman’s insinuations also hint at Apple undergoing a reconfiguration in product naming and segmentation for the iPhone this year.
The said reshuffle appears to correlate with rumors that Apple will introduce a model crowned with the ‘Ultra’ title as its flagship, necessitating consequential amendments to existing product names. The standard model will presumably retain the ‘iPhone 15’ title, but it remains to be seen how the erstwhile standard ‘Plus’ variant with an enlarged screen and the ‘Pro’ variant, sharing the same screen size as the standard, will align or succeed the current ‘Pro Max’ positioning.
In a comprehensive view, Apple’s anticipated mobile product updates should still encompass four distinct designs, albeit with varying market release timelines. Concurrently, Apple might consider discontinuing the ‘Pro Max’ naming convention, perhaps favoring a more streamlined nomenclature.