Samsung will introduce more AI functions to camera sensors

Over the past several years, advancements in smartphone camera technology have been nothing short of remarkable, a feat closely intertwined with Sony and Samsung’s relentless efforts in image sensor innovation. A major buzzword in the industry in 2023 was artificial intelligence (AI), which seems to be gradually permeating the development of future product technologies.

According to a report by Wccftech, Samsung is in the throes of researching and developing a camera sensor endowed with artificial intelligence, poised to challenge Sony’s supremacy. While this endeavor may not bear immediate significance, its long-term implications could revolutionize smartphone photography. A recent report suggests that Samsung is striving to integrate more AI capabilities into its image sensors for potential use in upcoming Galaxy S series smartphones.

Last year, Samsung introduced the groundbreaking ‘Zoom Anyplace’ technology in its newly launched Exynos 2400 mobile processor, harnessing the power of artificial intelligence. This technology, using Samsung’s 200-megapixel camera sensor, allows for up to 4x zoomed shots without compromising image quality. It also mitigates blur in moving subjects and features automatic real-time tracking and capturing of objects in full-screen mode, enriching the detail and depth of the footage.

Samsung is not alone in this pursuit. SK Hynix revealed at last year’s event their endeavors in integrating AI chips into camera sensors. This integration aims to reduce latency, enhance image quality, and lower power consumption, with functionalities including face and object recognition currently undergoing testing. Although SK Hynix primarily caters to the mid-to-low-end smartphone market, they are eager to capitalize on the AI boom to seize a larger market share.

In the short term, AI-equipped camera sensors may not radically transform the industry, but they certainly present an alluring prospect and add a new selling point to products.