According to the latest data and research released by TrendForce
, the penetration rate of smartphones (including rigid, flexible, and foldable) that choose OLED panels is expected to climb from 47.7% in 2022 to 50.8% in 2023, and the penetration rate will further increase to more than 60% by 2026.
Since Apple released the iPhone 12 series in 2020, other brands have gradually increased the use of OLED displays on smartphones. At present, except for the iPhone SE series, Apple’s other iPhone models use OLED displays, and Samsung, the largest OLED panel supplier, also chooses OLED displays for more than half of its smartphones. Other Android smartphone makers have followed suit, increasing the proportion of their models with OLED displays to between 30% and 40%, and they all plan to purchase more OLED panels.
Chinese smartphone manufacturers generally use rigid OLED panels. On the one hand, Samsung has given a large discount to reduce the cost of equipment. On the other hand, manufacturers are more inclined to choose rigid OLED panels. Because consumers are generally sensitive to prices, switching to flexible OLED panels may reduce their desire to buy. However, as smartphone manufacturers cooperate more with panel suppliers to develop lower-cost flexible OLED panels, the situation may change, and it may be introduced into mid-range products in the future.