Nvidia GeForce RTX 4060 price drops by 6%
Recently, Nvidia’s new generation mainstream GeForce RTX 4060 graphics card, based on the Ada Lovelace architecture, has been launched. The starting prices are $299 and €329. However, upon its release in Japan, an embarrassing spectacle ensued as only a single enthusiast queued in front of the reputable hardware retailer Dospara in the popular shopping center district of Akihabara, Tokyo. This lone customer opted for the MSI GeForce RTX 4060 GAMING X 8G to supersede his previous GTX 1060.
According to VideoCardz, the GeForce RTX 4060 not only received a lukewarm reception in Japan, but the disinterest was also palpable across Europe, with gamers appearing indifferent to this new offering. In response to the tepid market reaction, major European retailers promptly adopted a course of action, offering discounts on non-public RTX 4060 products.
Leading the charge was Germany’s Mindfactory, which currently listed the RTX 4060 at a reduced €310. Not to be outdone, French retailer Hardware.fr, one of the products launched at the manufacturer’s suggested retail price, had its MSI RTX 4060 Ventus 2X model slashed from €329 to €309. This signifies a price drop of 6% in less than a week since the launch of the RTX 4060. Evidently, its initial price point seemed to struggle to pique gamers’ interest, necessitating the choice to stimulate consumer spending through price reductions.
The GeForce RTX 4060, equipped with the AD107-400 GPU based on the Ada Lovelace architecture and manufactured using NVIDIA’s custom 4N process (fabricated by TSMC), supports PCIe 4.0 x8 interface. It boasts 24 sets of Streaming Multiprocessors (SM), yielding 3072 CUDA cores, 96 fourth-generation Tensor Cores, 24 third-generation RT Cores, a base clock speed of 1830 MHz, and a boost clock speed of 2460 MHz. Paired with 8GB of GDDR6 video memory, it has a 128-bit memory bus width, a memory speed of 17Gbps, and a memory bandwidth of 272 GB/s. The total card power is 115W. It has an L2 cache of 24MB, boosting the effective memory bandwidth to an impressive 453 GB/s.
