RTX 4060 graphics card listed in Japan was coldly received
Nvidia’s new mainstream GeForce RTX 4060 graphics card, built on the Ada Lovelace architecture, commenced sales at a starting price of $299. An enthusiast from Japan even shared the local sales situation in Tokyo, where the card was released at 10 PM.
As a mainstream powerhouse graphics card, it would typically incite players to line up in eager anticipation. However, the awkward reality in this instance was that only a single player was queued outside the well-known hardware retailer, Dospara, in the Akihabara shopping center area of Tokyo. The lone customer opted for the MSI GeForce RTX 4060 GAMING X 8G, replacing his previous GTX 1060.
In truth, other shops in the Tokyo area chose not to open their doors at all, given the lack of players waiting for the release.
Unlike the past two years, the market conditions have undergone significant transformations. Graphics card supply has become abundant, allowing players to easily purchase them. The surplus supply, coupled with the ubiquity of online shopping and the less appealing product, deterred the majority of players from queuing before the release, no longer pursuing immediate purchases.
The GeForce RTX 4060 is equipped with an AD107-400 GPU, based on the Ada Lovelace architecture, and fabricated using NVIDIA’s custom 4N process (outsourced to TSMC). It features a PCIe 4.0 x8 interface, 24 streaming multiprocessors, which equates to 3072 CUDA cores, 96 fourth-generation Tensor Cores, and 24 third-generation RT Cores. The base frequency is set at 1830 MHz, with a boost frequency of 2460 MHz. It is complemented by 8GB of GDDR6 memory, a 128-bit memory bus, a memory speed of 17Gbps, and a memory bandwidth of 272 GB/s. The card consumes 115W. The L2 cache is 24MB, effectively increasing the memory bandwidth to 453 GB/s.