Microsoft said that if Google withdraws from the Australian market, Bing Search will succeed Google
For now, Google is still the dominant global search engine market. Although search engines such as Microsoft Bing are gradually getting better, their market share has lost to Google.
However, Google is constantly conflicting in various markets around the world due to various issues. For example, Google search has encountered antitrust lawsuits in many EU member states due to ranking result issues.
In recent years, the amount of penalties for Google in antitrust lawsuits has been staggering, but in some respects, Google still continues to insist on its own ideas and is unwilling to admit defeat.
For example, the company currently has a fierce dispute with the Australian government. The Australian government believes that Google should pay the website and publishers for content usage.
We know that the principle of search engines is to obtain Internet resources through automated crawlers. After obtaining the resources, the website content will be arranged into the search according to the algorithm.
The search engine will obtain the summary content of the webpage and display it to the user, and the user can decide whether to click the result from the search result according to the title and summary content.
The Australian government believes that Google should pay publishers a fee for the use of abstract content while linking to news sites also need to pay a specific license fee.
Google believes that these measures are essential to help publishers gain traffic. After all, users clicking on publisher websites will increase advertising revenue for these websites.
Therefore, the company believes that the Australian government’s requirements are simply unreasonable and even threaten the working principle of search engines, and Google threatens to directly withdraw from the Australian market.
After the dispute occurred, Microsoft quickly contacted the Australian government and stated that if Google withdraws from the Australian market, Microsoft Bing can take its place.
Microsoft CEO Nadella has even had a direct dialogue with the Prime Minister of Australia to discuss potential cooperation opportunities and continue to provide services to Australia.
The Australian government doesn’t care about Google’s threats. The government said that to operate in Australia, it must abide by the detailed rules set by the Australian Parliament after discussions.
Australia welcomes people who want to cooperate, so Australia welcomes companies such as Microsoft to cooperate with Australia to obtain development opportunities.