Previously, it was reported that Intel plans to increase the pricing of its products based on factors such as increased energy, raw material, and labor costs, coupled with the problem of oversupply, which will affect most CPUs and various types of chips. Intel is rumored to be adding additional overhead to existing pricing to make up for rising costs and hopes to push PC suppliers to buy more CPUs and Wi-Fi chips before the official price hike, alleviating the current oversupply.
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With the recent announcement of Intel’s second quarter 2022 earnings report, the poor performance has accelerated the pace of price increases. According to The Motely Fool, Intel Chief Financial Officer David Zinsner has confirmed that Intel will increase product pricing, which will normally begin in the fourth quarter of this year. Intel has spent a lot of time preparing for this in advance.
David Zinsner said that the price increases for client products will be higher than for data center and AI products, and because the former is more sensitive to price, the execution time will be later. David Zinsner also promised that Intel will have a good product portfolio in the second half of this year while ensuring supply.
Intel will release the 13th-generation Core series CPU codenamed
Raptor Lake from the fourth quarter of this year to the first quarter of next year, with a comprehensive update to the desktop and mobile platforms. When these CPUs are officially introduced to the market, consumers may see that the price of the CPU will be more expensive than in the past, and the corresponding price of the equipment equipped with the new generation CPU will inevitably rise. According to industry insiders, Intel’s price increase this time is about 10% to 20%.