A report from Counterpoint Research, a market analysis agency, shows us the sales of the global smartphone market in the second quarter of this year, covering the major markets in North America, Latin America, Europe, the Middle East, Africa, Asia Pacific, and China.
The most noteworthy among them is that almost all smartphones in the world ushered in price increases in the second quarter of this year. Only in Latin America, the price of smartphones fell, with an average price reduction of 5%, and an average price of 166 US dollars; the highest price increase is in the Chinese market, with an average increase of 13%, and the average selling price of smartphones is as high as 310 US dollars.
The average price of smartphones in North America has risen by about 7%, reaching an average price of US$471. However, the European market has been inactive for a long time due to the lack of sufficient competition from smartphone manufacturers. The average price has risen by only 1%. The price is US$291, which is lower than the average price of smartphones in the Chinese market.
Although the smartphone market has been declining year after year, and the total sales in the second quarter fell by 23% over the same period, the sales of high-end mobile phones did not drop too much, only down 8%. In addition, due to the application of 5G and other technologies, the cost of mobile phones has generally risen. Therefore, with the increasing number of 5G mobile phones, the average price of smartphones will further increase.
In the second quarter, Apple accounted for the largest share of global smartphone sales, reaching 34%, followed by Huawei (including Honor), which surpassed Samsung. Despite the pressure from the US government, Huawei’s sales accounted for 20%.