Apple launches Self Service Repair in Europe

At the end of last year, Apple announced the launch of a Self Service Repair plan, which will provide original parts, tools, and repair manuals for individual consumers, and launched the project earlier this year, but the scope is limited to the United States, suitable for some iPhone and Mac products. Apple says the Self Service Repair program is for technicians with knowledge and experience repairing electronic devices.

Recently, Apple has finally expanded its Self Service Repair program outside the United States, covering Europe, including Belgium, France, Germany, Italy, Poland, Spain, Sweden, and the United Kingdom. The first batch of products is iPhone 12 and iPhone 13 series smartphones, as well as some Mac products equipped with M series self-developed chips.

We believe the best technology for our customers and for the planet is technology that lasts, which is why we design our products to be durable and rarely require maintenance or repair,” said Jeff Williams, Apple’s chief operating officer. “But when a repair is needed, we want customers to have many options for safe, reliable, and secure repair. That’s why we’re excited to launch Self Service Repair in Europe, giving our customers direct access to genuine Apple parts, tools, and manuals.

According to the experience of previous media personnel, self-service maintenance is not an easy task. For users with maintenance experience, the full set provided by Apple will be very easy to use, but if they lack relevant experience and poor hands-on skills, troubles in the middle may be inevitable. Although Apple also included a repair manual, in actual operation, various problems may still be encountered. The final conclusion is that even with a full set of professional equipment and basic hands-on ability, ordinary users are still not enough to do simple iPhone repair work by themselves.