Why You Can’t Build Your Marketing Strategy Without Bulk SMS in 2022?

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The advancements in technology can help you build a working marketing strategy for your business. However, to be more effective in 2022, you should strongly consider SMS marketing.

SMS, as a marketing tool, has been around for a while. But over time, it has evolved into a powerful apparatus for businesses.

The ability of bulk text message marketing to deliver messages at a greater scale than other modes of communication makes it particularly valuable for the future of e-commerce and B2B marketing.

SMS also plays an important role in customer security, thanks to two-factor authentication service, MFAs, and OTP codes. In this article, we will look at why this form of communication should be a part of your overall marketing strategy.

Why Does SMS Still Rock?

Texting is a powerful and inexpensive way to communicate with your customers. It’s the most direct form of communication, and it’s ubiquitous. The cost-per-click on SMS is low, and the response rate is high. And, because it’s so targeted and personalized, it’s more likely to have a high conversion rate than email or other forms of digital advertising.

Here are five stats that show why businesses should send bulk SMS online as part of their marketing strategy:

  1. According to statistics compiled by SMS Comparison, 48% of people prefer receiving text messages to other marketing channels.
  2. The report also found that text messaging campaigns have an average click-through rate (CTR) of 19%, which is higher than email (4%) and social media (1%)..
  3. Text messages generate an average open rate of 98%. That’s higher than email (22% – 25%).
  4. The average conversion rate for SMS campaigns is 20% – 30%, which is higher than email (0.9% – 1.15%).
  5. Consumers open 90% of SMS messages within three minutes after receiving them, making text messages a great tool for improving customer engagement and driving sales activity quickly!

As you can see from the statistics above, SMS marketing still rocks, and you should take advantage of partnering with a reliable SMS delivery service to grow your business if you are not doing so already.

5 Reasons to Use SMS Marketing in 2022

It’s difficult to imagine a world without mobile phones. They have become an indispensable part of our lives and are almost always within arm’s reach.

As smartphones become more popular, texting has become one of the best ways to reach customers on the go.

Here are five reasons why you should be using SMS marketing in 2022:

1. It’s cost-effective

SMS marketing is one of the most cost-effective ways to reach your audience. You can send an unlimited number of messages (bulk texting) for a small monthly fee, which means that you don’t have to pay extra when you want to reach out to more people.

2. Texting is very personal

Mass texting for business is great for communicating with customers because it’s quick, direct, and personal. It’s a direct line to your customers with no middleman. It can be used to send a friendly reminder, or even a personal message to say “thank you”.

3. Texting outperforms other marketing channels

Research has shown that people prefer receiving text messages over email and social media. According to research by YouGov, 69% of consumers are more likely to engage with companies that send them text messages. In the same study, 72% of consumers prefer to buy from brands that send them promotional messages via text.

 

This means that you get better results from using online SMS marketing services than from using traditional advertising methods such as radio, television ads, or even email.

4. Allows for better customer engagement

Bulk SMS marketing allows for better engagement with consumers because they can respond directly from their phones without having to go through multiple steps (searching for an item, clicking on links, and filling out forms). This makes it easier for businesses that provide services such as booking appointments or ordering food delivery services.

5. Easy to implement

An SMS campaign is easy to set up and can be done quickly. The only thing that you need is to have a list of contacts or phone numbers, which you can get once you have your opt-in or subscription form all set up. Then to make a success of it, you should partner with a reliable bulk messaging service provider like BSG. You don’t need any fancy equipment and it takes just a few minutes to set up your campaign.

Final Word

Text messaging is a very effective way to reach out to customers and start building loyalty. If you run a business, even a small one, you should look into using bulk SMS messages to help with your marketing efforts in 2022. Try BSG’s web-based communication platform to get the most out of SMS marketing.