Why Colors Are An Important Part Of Your Logo Design

Colors are vital to a brand’s identity and picking the suitable logo color matters as much as deciding the right business name. Consumers associate a color with the brand — for instance, Facebook’s blue color is easily recognizable by most people.

The color you pick for your brand contributes to the overall success of brand penetration. However, some companies fail to consider color when designing their logo.

As a matter of fact, research shows that 93% of all consumers are influenced by color when buying. Colors have a psychological effect on people’s behavior, emotions, and decisions.

Therefore, you must consider color when designing your logo as it affects your brand’s growth rate.

Benefits of choosing the right color when designing a logo

1. Color triggers emotion

A logo should trigger certain emotions when people look at it, and there is no way better to invoke emotion but by using colors.

Emotions are useful as they help consumers to recall your brand and to recognize it.

Studies have shown that different colors trigger diverse emotions, as shown below.

• Red evokes a feeling of urgency or immediate action, just like the “STOP” sign. It shows the brand’s boldness and commands respect.
• Green, as found in the forest trees and plants, represents health, organic, and peace. It conveys a sense of relaxation and highlights environmental issues such as the logo for Greenpeace.
• Blue is linked to trust, and it helps to trigger a sense of calmness and serenity to the audience.
• Yellow, on the other hand, gives depicts positive energy, just like the sun is the source of life and energy. For example, Amazon’s logo has a yellow arrow at the bottom shaped like a smile.
• Orange relates to joy, interest, and warmth. Fanta’s logo has an orange color that portrays amusement and freshness.
• Black portrays authority, confidence, and style. Silver is associated with complexity and mystery, and when they are combined, they represent mystery and spirituality — for example, Apple and Puma’s logos.
• Pink and purple are mostly associated with femininity, imagination, and youthfulness. And are primarily found in logos of businesses that deal with beauty products.

You should consider not only the beauty of the color you pick but also its meaning or how people will interpret it. It’s a good idea to look at other logo design for inspiration before designing your own. LogoMyWay has over 5 million logos to browse.

2. Color invites attention

Research has shown that visually, the human brain processes 80% of color.

A brand needs a logo that stands out to remain memorable and recognizable as the first impressions last for only 90 seconds.

Companies such as Coca-Cola, KFC, and Pepsi have used bright red colors on their logos, which makes them easily recognizable and noticeable.

3. Color connects with your target group

Target groups may vary in age, location, interests, lifestyle, and gender, which may affect how they relate to different colors.

Therefore, each target group relates to colors differently, and a particular color may portray diverse meanings in different groups. For instance, people in cold regions prefer cooler tones, while those from tropical areas prefer warm colors.

4. Color becomes the brand

A new brand is not easily recognizable by people when they look at its logo. Therefore, businesses include their names on the logo, and as time goes by and the brand becomes more familiar, they remove the name.

For example, a company like Nike used to write “NIKE” on its swoosh logo, but the brand grew and became world-renowned. Consequently, they dropped the name.

In the same way, consumers can associate a color with a brand as they become more familiarized with it. A good example is Tiffany & Co., which is associated with a shade of blue so much that that shade is known as “Tiffany Blue.”

How to choose your Logo Color

When selecting a logo color, you should avoid using colors that are unpleasant to the culture and the environment of your target group. Besides, avoid colors that will make your logo look dull and uninteresting.

Therefore, choose colors that communicate to your target audience, and portray your brand’s persona and niche.  Study your target market to understand them better – their liking, styles, and beliefs – so that you can be able to give them a color they can associate with.

Colors Are Important To Your Logo Design

The colors you select for your logo design are crucial in propelling your brand to success.  Therefore ensure you choose colors that relate well with your target market, entice their emotions, and can easily attract attention.

Colors can make or break a brand, choose wisely, study your market, and use colors that amplify your brand nature when designing a logo.