Why Businesses Should Choose a Microsoft eCommerce Platform

eCommerce has enjoyed great success since it was first introduced and now many businesses are adopting the use of eCommerce platforms. Using an eCommerce platform presents businesses with multiple opportunities while, at the same time, helping them to cut costs. Instead of the old in-person shopping model, businesses can set up eCommerce platforms that are open 24/7, 365 days a year, and customers can view the various products they might want to buy at any time.

The right eCommerce platform can be very beneficial to your business. But first, you need to choose the one. So, make sure you get it right from the outset when you choose an eCommerce platform. Choose a reputable and proven platform such as a Microsoft eCommerce platform that comes with amazing features which will guarantee a flawless shopping experience for your customers.

Microsoft eCommerce platforms are usually ASP.NET based, for example, ASP.NET shopping cart software like nopCommerce, allowing businesses to easily add products to their online stores and edit product information, sell to customers and safely process payments. Here are some of the top reasons why businesses should choose a Microsoft eCommerce platform.


A large number of people now prefer shopping online but you still need to make sure that their shopping experience is as seamless as possible. When looking for an eCommerce platform for your business, you need to choose one which is easy to use and makes it easy for customers to find what they are looking for. This is one of the top features your business will enjoy when you choose a Microsoft eCommerce platform.

There are numerous eCommerce platforms available and customers want one where they can shop and complete their purchases without any hassle. Check out whether the platform also allows you to execute other tasks like stock forecasting as well as integrating it with other systems either for payment processing or data analysis. As a business owner, you can consider Virto Commerce which is a Microsoft eCommerce platform that is user-friendly amongst a host of other top features.


Because the act of shopping is online, it also means that payments will also have to be completed online. We live in an era where the rate of cyber fraud is very high and many people are cautious when it comes to making online payments. If a platform is not properly secured, financial data can be accessed by unauthorized third parties which can then be used to commit fraud.

A Microsoft eCommerce platform focuses on security as its key feature as customer data must be protected at all times. Online shopping can be convenient but there are always risks of hackers waiting to prey on unsuspecting people. A Microsoft eCommerce platform uses advanced and highly sophisticated security features to ensure cybercriminals never get the opportunity to siphon funds from people’s accounts or access any personal data.

An efficient marketing tool

In order to grow revenue for your business, you need to market your brand and products to your target audience so that you increase your conversions. Traditional marketing campaigns and adverts can be very expensive when compared to using a Microsoft eCommerce platform.

For starters, an eCommerce platform knows no borders as you can market your product globally without having to open new offices or branches. Microsoft eCommerce platforms are SEO-optimized to increase visibility providing an efficient and better way to market your brand and products. 


These are just some of the reasons that businesses should consider using a Microsoft eCommerce platform and it does not just end there. Microsoft eCommerce platforms are cloud-based meaning data can be retrieved, analyzed, and used from anywhere to make important decisions. A Microsoft eCommerce platform is not only safe but also easy to use and offers a great return on investment.