Twitter live data is already showing a 32% loss in visibility for the US market

Following the implementation of tweet view restrictions by Twitter, data released by search optimization service provider Sistrix indicated a sharp 32% decline in Google Search exposure within the United States in a single day.

Previously, Elon Musk elucidated that the imposed restrictions on tweet views were aimed at rectifying traffic issues, encompassing the reduction of third-party services accessing Twitter data, which had been leading to instability in service.

In the original announcement, Twitter intended to restrict users who had not completed personal account verification to viewing a maximum of 600 tweets per day, and newly registered users would be limited to merely 300 tweets. Conversely, accounts that had undergone verification would be permitted to view up to 6000 tweets daily.

However, these restrictions were subsequently relaxed. Users with unverified personal accounts were allowed to view a maximum of 800 tweets per day, whereas verified accounts could peruse more than 8000 tweets daily. Despite these adjustments, many users remained disgruntled and opted to switch to the temporarily unrestricted alternative service, TweetDeck. This switch resulted in a sudden surge of users on TweetDeck, causing it to seize up.

Statistical data suggests that if Twitter’s content continues to experience decreased exposure through channels like Google Search, it would inevitably impact the overall traffic of their service. Given that most users’ browsing habits are closely tied to search services, this implies that a substantial amount of content reading traffic could be directed towards Facebook, Instagram, and other competitors of Twitter.

Seizing the opportunity presented by Twitter’s restrictions, Meta’s Instagram judiciously launched a new service, Threads, purported to allow users to share text, photos, and video content. Threads also support interaction through likes, comments, and reposting, inevitably positioning itself as a direct competitor to Twitter.