Tumblr continued downturn after the ban on adult content. Verizon to sell Tumblr to WordPress.com

In the second half of last year, the world’s very well-known blog site, Tumblr, announced that it would clean up adult content, and will no longer allow users to post adult content. For this policy, Tumblr said that it is necessary to build and cultivate the correct community culture. The negative content of adult content is obviously not part of the community culture. In the end, all adult content on Tumblr was cleaned up at the end of last year. As a result, many normal users and published content were accidentally deleted.

However, as early as 2013, Tumblr was acquired by the Yahoo company. The previous year, when Verizon acquired Yahoo, it became a subsidiary of Verizon. After the acquisition, Tumblr is actually a media group owned by Verizon. The Verizon Media Group has multiple digital media brands and websites around the world. But before this, Verizon Media Group has not been exposed to adult content, so there is a lot of adult content that does not seem to be incompatible with Verizon. In the end, Verizon Media Group decided to clean up the adult content.

Verizon’s latest announcement is that it will sell Tumblr to Automattic Inc, a company that is actually a WordPress developer. WordPress provides both open-source programs for third parties to build blog-type websites, as well as hosting and technical support for other companies to host their own websites. But until now, Verizon has not revealed the specific price of the transaction. However, Verizon wants to sell a good price is difficult.

Via: axios