The US Department of Justice will file a lawsuit against Google for using user privacy data and placing search ads
Reuters quoted sources as saying that the US Department of Justice is expected to file a lawsuit against Google next week. The US Department of Justice is currently urging state attorneys general to sign the lawsuit.
The U.S. Department of Justice, which represents the U.S. government, has long been investigating Google’s use of user privacy data and placing search ads, and it believes that Google’s behavior is in violation of regulations.
For this reason, the U.S. Department of Justice has been wooing the attorneys general of the U.S. states to sign and participate in the lawsuit. If Google loses the case, many inherent business models may be changed.
The focus of the US Department of Justice investigation is Google’s use of user privacy data and search advertisements. For example, when a user searches for dishwashers on Google, an advertisement about dishwashers will appear below the search box. This search advertisement is an advertising model created by Google.
The US Department of Justice believes that Google controls the space between the bottom of the search box and the search results. Google uses this space to promote products and charge advertisers.
This search advertising is an advertising model used by all search engines in the world, so if Google loses, it may also have an impact on the search engine industry.
Another focus of the investigation is that Google uses user privacy data, that is, Google will collect user preference data and process it to analyze users’ potential preferences.
The US Department of Justice believes that Google’s approach is not conducive to competitors such as Microsoft Bing, because Microsoft certainly cannot obtain the preference data compiled by Google.
Of course, it is impossible for Google to obtain user preference data compiled by Microsoft. Although Microsoft also collects it, it seems that Google has a higher market share that has caused the investigation.
Google said that it did not understand the investigation of the US Department of Justice. After all, the things that the US Department of Justice accused are of the usual patterns used by Google and the entire industry.
Google said that the company did not have any improper conduct, users can also access other information through Google, Google competes with many companies such as Oracle and Verizon.
Google said that users may visit the media resources of any competitor’s company, and competitors will also collect data and place advertisements based on user preferences.
Therefore, in terms of advertising, Google believes that it is in a fair competition with competitors, which is why Google always emphasizes that it does not have any violations.
At present, the US Department of Justice is preparing to conduct antitrust investigations on Google, Amazon, Facebook, and Apple. This lawsuit against Google is the first lawsuit in the investigation.
