Tagged: Google FLoC

Google Chrome FLoC

Brave and Vivaldi browser to block Google’s FloC

Brave announced recently that it will block Google’s new tracking feature, FLoC, in its browser to help protect users’ privacy. Just after Brave announced this, Vivaldi made the same decision. Since both browsers use...

DuckDuckGo prenvent Google FLoC

DuckDuckGo to prevent Google FLoC tracking tech

Previously, we reported that Google started a FLoC (Federated Learning of Cohorts) test in its Chrome browser, replacing the original third-party cookie in a new way to track users and use it to form...