Tag: Google FLoC
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WordPress announces automatic disabling of Google FLoC on WordPress site
WordPress announced that it considers Google’s new FLoC tracking technology to be a security issue and plans to block it by default on the WordPress site. With the emphasis on user privacy protection, more and more browsers have begun to block third-party cookies from advertisers. In response, Google introduced a new ad tracking technology called…
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Brave and Vivaldi browser to block Google’s FloC
Brave announced recently that it will block Google’s new tracking feature, FLoC, in its browser to help protect users’ privacy. Just after Brave announced this, Vivaldi made the same decision. Since both browsers use the same kernel as the Google Chrome browser, they can technically carry FLoC, but both sides have announced that they will…
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DuckDuckGo to prevent Google FLoC tracking tech
Previously, we reported that Google started a FLoC (Federated Learning of Cohorts) test in its Chrome browser, replacing the original third-party cookie in a new way to track users and use it to form user portraits for advertising. As the use of third-party cookies in online advertising is increasingly under fire, Google is seeking to…