Sony will increase its investment in PlayStation Network to increase to 1 billion users
Sony recently held a corporate strategy meeting. At the meeting, the company’s CEO Kenichiro Yoshida showed investors Sony’s future plans, including explaining the recent streaming cooperation agreements with Disney and Netflix, as well as the ongoing shortage of PS5. Sony’s current goal is to increase the user community of its equipment and entertainment equipment from the current 160 million to 1 billion.
There is nothing to say about the shortage of PS5 at present. Even if there is a current shortage of semiconductors worldwide, Sony expects that PS5 sales this year will still break the PS4’s record of 14.8 million units sold in the first year of its launch.
It is worth mentioning that Sony’s ambitions in cloud gaming and subscription services have never stopped. Sony previously reached an agreement with Haven, a new research and development studio founded by former Google Stadia director Jade Raymod, expressing the hope that in the future it will increase the participation rate between players and the PlayStation Network. After all, PlayStation Network is currently Sony’s largest direct-to-consumer platform.
Sony did not give too many plans for the PlayStation Network but stated that “Sony will aim to increase the engagement of users of the PlayStation™Network as the Sony Group’s largest DTC service and community by strengthening the PlayStation™Now cloud streaming game service, and Sony intends to continue investing in or partnering with external studios in addition to investing in its in-house studios to enhance its software offering.”
Sony executives have previously hinted that they will find a way to fight against Microsoft’s heavily promoted Xbox Game Pass system.
PlayStation Network only recently increased the streaming resolution from 720P to 1080P, so more upgrades can also bring more appeal to it. Sony said at the time that it would increase its budget by $184 million for its own studio R&D, personnel, and other costs.
