Samsung will reduce memory prices and expand production capacity
According to Business Korea, Samsung is planning to expand DRAM production capacity and lower prices in its own way through the upcoming 2023 economic recession. In contrast to Samsung, rivals Micron and SK Hynix are planning to cut capital expenditures and lay off workers.
In the third quarter of this year, Samsung’s share in the memory market dropped to 40.6%. Samsung hopes to grab market share from competitors by cutting prices and increasing supply, thereby consolidating its leadership. Samsung’s capital expenditure this year is $42.5 billion. In addition to continuously expanding production capacity, it is also betting on extreme ultraviolet (EUV) lithography technology and plans to add 10 more EUV equipment to the existing 40.