Samsung Exynos series SoC seeks counterattack
In recent years, Samsung’s Exynos series SoC has not been smoothly developed and has gradually fallen behind Qualcomm and MediaTek in market competition. Statistics show that in the past year or so, the market share of the Exynos series has fallen by half, from 14% in 2020Q1 to only 7% in 2021Q2, ranking fifth in the industry. For this reason, Samsung has tried every means to reverse the unfavorable situation in the past period of time.
Image: Samsung
According to the previous test data, Samsung chose to cooperate with AMD, the introduction of the mRDNA architecture on the GPU has achieved initial results in terms of graphics performance, but it is rumored that there are still problems in manufacturing and power consumption that need to be resolved, but it does not seem to stop Samsung’s ambitions. According to DigiTimes, Samsung intends to increase the proportion of Galaxy series phones using the Exynos series in 2022 to expand its SoC shipments. This means that in addition to carrying Exynos 2200 on the Galaxy S22 series, other Galaxy series phones will also give priority to their own SoC.
In fact, there has been news before that, in addition to the Galaxy S series, Samsung will also be equipped with Exynos series SoCs on Galaxy A series phones in the future, and GPUs will also use mRDNA architecture. As the Galaxy A series is oriented towards the mainstream consumer market, the application groups are more extensive. Of course, Samsung will simplify and reduce configuration specifications.
The reason why Samsung did this is that the graphics performance of the mRDNA architecture GPU is powerful, which makes up for the disadvantages of the previous Exynos series SoCs, and makes Samsung mobile phones more competitive in the mid-range market. In addition, during this period, the semiconductor industry is facing a long-term supply shortage, and Samsung, which has its own fab, manufactures self-developed SoCs, and controls from the top down can better arrange the production of products.
