Rumor: Nvidia is considering adjusting the price of RTX 4080

Nvidia released the GeForce RTX 40 series GPU based on the Ada Lovelace architecture at the GTC 2022 “GeForce Beyond” special event at the end of September. It adopts the 4nm process customized by TSMC, coupled with new technologies such as the third-generation RTX optical tracking architecture and DLSS 3, which greatly improves the performance.

Among them, the GeForce RTX 4080 equipped with AD103 went on sale on November 16, but according to the sales data collected from all over the world, the sales situation is not ideal. Survey reports in many regions even use “bad” to describe the sales situation. The shipment volume of GeForce RTX 4090 is much higher than that of RTX 4080 because the former is more cost-effective. Many people, including retailers, pointed out that the biggest problem of the latter is pricing.

According to a report from Boardchannels, the premium of GeForce RTX 4090 graphics cards in the market is still relatively high, however, the sales performance of RTX 4080 graphics cards is still poor, and it is rumored that Nvidia and its partners may adjust prices in mid-December. The reason is not fear of the launch of AMD Radeon RX 7900 series graphics cards, but Nvidia wants to increase the cost performance of GeForce RTX 4080 graphics cards through appropriate price cuts to further stimulate sales.

As the end of the year is approaching, especially in Europe and the United States, it has entered the annual peak sales season. Nvidia chose to cut prices at this time, obviously for promotion. It is rumored that the performance between Radeon RX 7900 XTX and GeForce RTX 4080 is relatively close, but the price of the former is a bit lower, which has caused some pressure on Nvidia.