RTX 30 series may still continue to be sold after releasing GeForce RTX 40 series

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Previously, hacker groups stole massive amounts of data from Nvidia’s internal servers, including important information on Nvidia’s next-generation Ada Lovelace architecture GPU. According to previous news, Nvidia should release GeForce RTX 40 series graphics cards based on the new generation of Ada Lovelace architecture GPUs in a few months.

Nvidia RTX 3090 Ti suspend

According to PCMag, at a Morgan Stanley investors event on Monday, Nvidia CFO Colette Kress says

“Even during this period of COVID and supply constraints, it’s been interesting because it’s given us the opportunity for gaming to continue to sell both the current generation (RTX 3000) as well as the Turing generation (the RTX 2000 series). So we’ve been doing that to provide more and more supply to our gamers in that. And we may see something like that continue in the future.”

The past few months have seen Nvidia release the GeForce RTX 2060 12GB, as well as the GeForce RTX 2050 for notebook platforms. Nvidia’s next-generation GeForce RTX 40 series could be rolled out in stages, with high-end models first and then gradually down the line, a process that could take a year or more. This situation is similar to the GeForce RTX 2060 and GTX 1650/1660 series still being sold for a long time after the previous release of the GeForce RTX 3060/RTX 3070/RTX 3080/RTX 3090 series.
Similar strategies were not uncommon in the past. Nvidia has long sold the two generations of graphics cards at the same time, but with long-term high demand and capacity constraints, such operations may become routine and systematic to meet users who are temporarily unable to purchase new architecture, high-performance graphics cards due to supply shortages.

Additionally, Colette Kress expects GPU supply to improve every quarter of the year, stressing that it’s not ready to announce any new products at an investor event.

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