RTX 30 series may still continue to be sold after releasing GeForce RTX 40 series
Previously, hacker groups stole massive amounts of data from Nvidia’s internal servers, including important information on Nvidia’s next-generation Ada Lovelace architecture GPU. According to previous news, Nvidia should release GeForce RTX 40 series graphics cards based on the new generation of Ada Lovelace architecture GPUs in a few months.
According to PCMag, at a Morgan Stanley investors event on Monday, Nvidia CFO Colette Kress says
“Even during this period of COVID and supply constraints, it’s been interesting because it’s given us the opportunity for gaming to continue to sell both the current generation (RTX 3000) as well as the Turing generation (the RTX 2000 series). So we’ve been doing that to provide more and more supply to our gamers in that. And we may see something like that continue in the future.”
Similar strategies were not uncommon in the past. Nvidia has long sold the two generations of graphics cards at the same time, but with long-term high demand and capacity constraints, such operations may become routine and systematic to meet users who are temporarily unable to purchase new architecture, high-performance graphics cards due to supply shortages.
Additionally, Colette Kress expects GPU supply to improve every quarter of the year, stressing that it’s not ready to announce any new products at an investor event.