Reasons Why Your Website Needs To Be Mobile Friendly

Just like you, the majority of net users today use mobile devices to browse websites online. This is what the figures point towards too. As per Statista, even back in 2017, a whopping 52% of all online traffic used mobile devices like smartphones and tablets. It need not be spelled out that you don’t want to lose half of your potential customers just because your site lacks mobile support. Well, you have two possible solutions to your problem, which are as follows:

• Mobile responsive web design
• And dedicated mobile-optimized websites

Considering that responsive sites cater to all varieties of computing devices irrespective of their screen size, this is the solution you want to opt for enhanced consistency in UI and UX. It is a versatile and simple solution.

Did we hear you right? You are still not convinced that you do indeed need a mobile-friendly website? No matter logic matters more than rhetoric and the following benefits should be enough to turn you into a “mobile” believer:

Ensure Better UX For Website Visitors

The fact is that users arriving at your website from mobile browsers would not stick around if the mobile layout is not good enough. As the expert designer from AaronKnight.com.au points out, web users are not just content with getting the information they are looking for and want to get it with the best experience. Don’t just blindly follow these written words and consider the stats. A Social Media Study found that a majority of 52% of all web users would instead not engage with firms whose mobile sites gave them a hard time. The reduced screen size of mobile devices makes users look for sections of attractive-looking, easily digestible information.

Google Considers It As A Ranking Factor

People who are even remotely associated with online marketing must be aware of how Google changes its search algorithm regularly. One of the mainstays of this algo is a significant consideration it gives to mobile-friendly sites. It merely means that your website will get better rankings in organic search results for queries if it has a mobile-friendly site. Responsive designs are the clear winner in this particular regard. Google has openly professed that it prefers responsive sites over sites with dedicated desktop and mobile designs. This preference stems from the fact that Google knows how important user experience is as the internet booms.

It Will Give You A Competitive Edge

You must want to gain an edge over your competitors. The excellent user experience and consistent branding and customer experience offered by responsive designs is one way to achieve that much-needed edge. Don’t underestimate the importance of UX in turning users into paying customers. Savvy digital marketers are well aware of their conversion benefits and usually recommend mobile responsive sites for their clients. While you might think that most businesses have already adopted the mobile faith, things are, in reality, different. A survey by Clutch revealed that 54% of small businesses are yet to get their websites mobile-friendly. That means there is lots of opportunity for you and your business to get the upper hand.

Managing Mobile Responsive Sites Is Relatively Easier

A single responsively designed website works elegantly for both desktop and mobile devices. This versatility removes the need to have dedicated designs for the different types of devices. It makes modifying the layout, resizing images and videos as per the screen size redundant. Another great thing about responsive designs is that they load faster, which is another ranking factor used by Google. Additionally, having two websites, one meant for mobiles and the other for traditional desktops, means that you will require multiple accounts in your marketing hub. In the long run, that makes for an unfeasible and hard-to-manage proposition. It is far more comfortable and more effective to use a responsive design.

Responsive Designs Are Future Compatible

Over 1.2 billion internet users use mobile devices to access the world wide web. 78% of the total time spent by people online is done through mobile devices as per Social Media Today. However, technology, especially information technology, stands out by its fast and rapid growth. This constant evolution has disrupted the way people do business and the very way they lead their lives more than once. Once you get your present website a responsive design uplift, it will likely function well for at least the coming decade. That is, of course, if there are no further revolutionary changes. With technology, we are never really sure. Still, responsive designs are indeed your best bet as far as website design methods are concerned.

The article highlighted only five of the numerous advantages you get by choosing a responsive website design. If you are still not convinced, the 150 people who visited your site and left due to a poor UX should serve to make you feel surer. It would have meant at least one or two more paying customers. The 150 people will by now be at a competitor site. So, act wisely and act fast!