Mozilla acquires online review service Fakespot, will integrate with Firefox browser

Mozilla recently announced the acquisition of the online review verification service Fakespot and plans to integrate it with the Firefox browser, thereby aiding a greater number of users in ascertaining the authenticity of various online reviews and identifying any fabricated content.

However, Mozilla has not disclosed the financial details of the transaction. Still, Mozilla’s Product Chief STEVE TEIXEIRA emphasizes that incorporating Fakespot technology will enable Firefox users to more easily scrutinize the veracity of diverse online reviews, circumventing deception by counterfeit evaluations. Furthermore, he stresses the ongoing commitment to responsibly bolstering artificial intelligence and advertising services.

Fakespot is presently compatible with Firefox, Chrome, iOS, and Android platforms and employs artificial intelligence to examine review content on product pages of e-commerce websites, including Amazon, eBay, and Shopify. It verifies the presence of anomalous repetitive edits or fraudulent commentaries, such as impostor postings and other common deceptive behaviors.

Following its acquisition by Mozilla, Fakespot will continue providing corresponding services to Chrome, iOS, and Android platforms. Simultaneously, Mozilla plans to directly integrate Fakespot technology into the Firefox browser, thereby enhancing the browser’s appeal to users.