Microsoft uses full-screen pop-ups to promote the Microsoft Edge browser
Microsoft is currently frantically promoting the Chromium Microsoft Edge browser, including the use of certain promotional methods that will affect the user experience.
Previously, Microsoft promoted the browser through forced push installation through optional updates, automatic fixation to the taskbar, and pop-up promotion buttons on the taskbar.
Of course, using these methods to promote the effect is natural, the current market share of the browser has soared from single digits to 10% and is still growing.
After having tasted the sweetness, Microsoft seems to be adopting more radical promotion methods, including using a full-screen window to guide users to install the Microsoft Edge browser.
Microsoft has added a new advertising space at the top of the Settings application. In this advertising space, Microsoft said it can get more ways to improve the system experience.
If the user clicks the confirmation button, the browser full-screen promotion page will open, where Microsoft will guide the user to download and install the Microsoft Edge browser and set the default.
Sure enough, the purpose of Microsoft in the latest promotion is to guide users to set it as the default browser, which can increase the usage rate of the Microsoft browser.
It is worth noting that the ad slot created by Microsoft at the top of the Settings application cannot be closed, which means that even if the user cancels this ad, the pop-up window can continue.
Advertising spots such as the start menu and taskbar can also be closed through the settings application, so the new advertising spots created by Microsoft on the settings will inevitably affect the user experience.
Via: windowslatest
