Microsoft may plan to launch ad-supported free-to-play Xbox game program

Microsoft is currently planning to launch ad-supported free-to-play Xbox game content to attract more advertisers to place ads on appropriate game content.

Relevant news said that this plan may be launched as soon as the third quarter of this year, but Microsoft is still thinking about the relevant implementation methods. It includes how to provide suitable advertising content to place in the game. For example, it may be presented through interstitial advertisements or pop-up advertising content, or even directly integrate advertisements into the appearance of game characters.

However, Microsoft did not respond to this report but emphasized that it will design a better game content application development model for developers and creators, and will continue to provide players with a better gaming experience.

In this way, perhaps Microsoft will be able to replicate the operating experience of free mobile games with advertisements and attract players to play through free play, through advertising, the balance of expenditure costs is exposed, and then revenue is generated, forming a favorable situation for Microsoft, developers, and players. At the same time, it can also attract more developers and creators to join the Xbox platform to provide game content.

If there are too many advertisements during the game, or there are too many advertisements during the game, it is bound to be difficult to attract players’ support. Therefore, if Microsoft plans to create new revenue through this method, it is obvious to plan more suitable advertisements.

Via: Business Insider