Microsoft is exploring the possibility of launching a cheap Xbox Game Pass

Image credit: AImalexia @ ResetEra

And this cheap Xbox Game Pass has no shrinkage in the game library, and more importantly, it allows players to use the console to play online games, that is, the function of having an Xbox Gold membership, which even the 9.99 Euro Xbox Game Pass cannot do.

For the price difference, Microsoft’s idea is to use advertisements to make up for it. Microsoft recently applied for a patent for the function of displaying personalized advertisements in games. Through a technology that predicts the frequency of in-game operations, Xbox will be able to place corresponding advertisements in operations based on user data and privacy settings. For example, when the game is on the loading screen and the player has nothing to do, it is very likely that a Microsoft advertisement will pop up.

Of course, it must be reiterated that this project is still in the research stage, and whether it will be implemented is still unknown.