Meta will add artificial intelligence to its Messenger, WhatsApp, and Instagram services.

Following recent moves by OpenAI, Microsoft, and Google to enter the new artificial intelligence technology market, Meta, which has also been involved in artificial intelligence for some time, recently announced that it will launch a multimedia artificial intelligence digital assistant that can be used in its Messenger, WhatsApp, and Instagram services.

However, Meta’s artificial intelligence technology is not a digital assistant service that interacts with users built into each service or a chatbot that can interact with natural language. Instead, it focuses on commercial uses such as interactive advertising content delivery.

According to Mark Zuckerberg’s explanation, this technology will support various media formats and video content presentation, making the advertising content presented to users more diverse. In addition, Mark Zuckerberg stated that they will continue to launch more creative presentation tools to enhance the effectiveness of advertising content presentations.

Prior to this, Meta had provided chatbots mainly for commercial interaction needs on its Messenger service in 2016, which helped businesses promote their businesses and interact with more users through Messenger.

This announcement of a new artificial intelligence digital assistant emphasizes its further human-like interaction capabilities, meaning that Meta will use artificial intelligence technology to create advertising mechanisms that can interact with users more naturally.

In recent developments, Meta has announced that it aims to compete with the large language model GPT-3.5 by building the LLaMA model, which boasts 7 billion to 65 billion complex parameters and is trained in 20 languages, with a focus on Latin and Slavic languages. It is also open to non-commercial research use and emphasizes that this large language model requires less computing power to achieve higher performance.

Based on its own development of large language models, it is expected that Meta will be able to further develop artificial intelligence systems that can interact more naturally.