“Designing their own chips requires creativity and engineering prowess but Samsung’s risk-averse culture has deepened under Lee Jae-yong’s leadership, with engineers avoiding new attempts at innovation,” stated Chan Lee, managing associate at Seoul-based Petra Capital Management.
Samsung said in its recent earnings conference that it is currently restructuring the model of the SoC business and is developing a plan to strengthen our mid- to long-term competitiveness in order to strengthen the competitiveness of the next-generation Exynos. Although Samsung denied the rumors of abandoning the development of the Exynos series, it cannot change the current predicament, and it takes a lot of effort to solve these real problems. It is rumored that Samsung’s Galaxy S23 series next year will not be equipped with Exynos 2300, and will all use Qualcomm’s solution. It may take Samsung a year or more to get back on the slope.