Intel Raptor Lake originally planned to raise prices by 5% to 30%

According to Notebookcheck, the excellent performance of Raptor Lake makes Intel full of confidence, but it is currently caught in a dilemma on pricing. According to Intel insiders, Intel originally planned to increase the pricing of various models of Raptor Lake-S by 5% to 30% on the basis of Alder Lake-S. However, the performance of the Zen 4 architecture was better than expected, and AMD’s pricing on the Ryzen 7000 series was “more aggressive” than Intel expected. If Intel still uses its established pricing strategy, the impact of performance improvements may be weakened.

The performance of the Zen 4 architecture and AMD’s pricing on the Ryzen 7000 series seems to have caught Intel a little off guard, and AMD is also preparing a backup to make Intel wary. It was previously reported that AMD will have a Zen 4 architecture chip with 3D vertical cache (3D V-Cache) technology, which is likely to debut at the CES 2023 exhibition. The first products are aimed at the high-end market. The three models are Ryzen 9 7950X3D, Ryzen 9 7900X3D, and Ryzen 7 7800X3D, and they may spread to the mainstream market in the future.