Intel appoints Christoph Schell as executive vice president and chief commercial officer

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Intel announced that it will appoint Christoph Schell as Executive Vice President and Chief Commercial Officer to lead Sales, Marketing, and Communications (SMG) effective March 14, 2022, reporting directly to Intel CEO Gelsinger. Christoph Schell succeeds Johnston Holthaus, who will serve as general manager of the Client Computing Group (CCG) of Intel’s Client Computing Group.

“Christoph has an exceptional track record of driving innovative and disruptive go-to-market strategies around the globe. He brings expertise in understanding business segments, verticals, and the solutions and services customers want,” said Pat Gelsinger, Intel CEO. “We are harnessing our core strengths as an advantage to grow in our traditional markets and accelerate our entry into new ones. I’m confident Christoph is the right leader to take on this critical role and guide the talented SMG organization to achieve our growing ambitions.”

Christoph Schell previously served as HP’s Chief Commercial Officer and Global Vice President, leading a team that has excellent relationships with numerous partners and customers around the world. Before joining HP in 2014, Christoph Schell held a senior role at Philips, where he was responsible for leading the lighting business in Asia Pacific, Japan, Africa, Russia, India, Central Asia, and the Middle East. In addition, Christoph Schell worked in brand management at Procter & Gamble.

In his new leadership role, Christoph Schell will lead the sales, marketing, and communications teams, working to foster innovative sales and marketing approaches that broaden Intel‘s business opportunities and deepen customer relationships around the world.

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