Ideas to improve your firm’s online presence

The last 20 or so years have seen the world of business change immeasurably. With the rise of sophisticated tech, the increasing importance of the internet and our general shift to move both our personal and work lives online, technology is changing how we think about the world forever.

No matter what industry your firm operates in, having a strong online presence these days is essential if you are to attract new clients, bolster relationships with existing suppliers and customers and generally project a positive image of your company. 

Here are just a few ways you can improve your online identity, reach out to clients and expand your marketing into new areas – both geographically and by industry sector. 

Make a realistic, honest audit of your website

In an age where commerce is happening increasingly online, having a professional, easy-to-use website is essential if you are to capitalize on the growing trend for web-only transactions – even more so if your company relies on an online store. As a business owner, it is all too common to find yourself overlooking potential issues or confusing information on your website (after all, you know your business inside and out, so it is very easy to assume other people do too).

If you are to get real benefit from your site, you need to try and think about it from a user perspective – particularly a new user that knows nothing about your firm or your goods and services. To get a real idea how your site works (and potential problem areas) consider enlisting the help of a specialized web design agency that will make a real and honest evaluation of your site, its navigation and its content. 

Position your firm as an expert in its field with webinars, forums or blogs

Think about when you last invested with a company. What was the first thing that went through your mind while you were deciding whether to work with them or not? If you are like most people, you likely tried to evaluate whether they knew what they were talking about and could be a right fit for your company. Surely, it is feasible to think your prospective clients would do the same. 

By setting up a forum or blog, you can subtly prove your experience and knowledge without appearing overbearing. In particular, a blog is a great way to post informative articles online that might not necessarily fit with your main site content. 

Consider also broadcasting live webinars or educational videos for your clients. Humans are naturally drawn to learning new information – particularly when it might benefit their own company. For added appeal (that is likely to draw an even bigger audience), think about including CART captions to ensure ADA compliance and let potential viewers with disabilities still enjoy your content. 

Invest in web marketing, SEO and social media

The sad truth is, most business owners are very good at running their own firms but woefully inadequate at understanding how to promote themselves online. In this media-rich world, having a strong social presence and understanding how best to promote yourself on the major social media platforms can mean the difference between success and failure. Many companies completely understand the power of Search Engine Optimisation (SEO) as a way to generate new business – and, likewise, many do the same when it comes to web marketing and social media. If done correctly (i.e. with the help of a skilled web marketing agency), online marketing could transform your company, build your market presence and generate new opportunities.