IDC: Worldwide smartphone shipments declined 18.3% year over year
At present, the top five manufacturers in the smartphone industry are Apple, Samsung, Xiaomi, OPPO, and vivo, and their mobile phone sales all declined to varying degrees in 2022. Just looking at sales in the fourth quarter of 2022, Apple fell 14.9% year-on-year to 72.3 million units, and Samsung fell 15.6% year-on-year to 58.2 million units. Xiaomi, OPPO, and vivo fell by 26.3%, 15.9%, and 18.9% year-on-year, with sales of 33.2 million units, 25.3 million units, and 22.9 million units, respectively.
IDC believes that this situation is caused by many factors such as a sharp drop in consumer demand, inflation, and economic uncertainty, and this situation will last for a long time. It is not expected to start to recover until the end of 2023, which means that this year’s smartphone sales are still not optimistic.