IDC: Worldwide smartphone shipments declined 18.3% year over year

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According to IDC‘s research report, the worldwide smartphone shipments in 2022 are not ideal, and the global shipments in the fourth quarter of 2022 are only 300.3 million units. Compared with the 367.6 million units in the fourth quarter of 2021, there is an 18.3% drop, and the total annual sales volume has dropped from 1.3598 billion units to 1.2055 billion units, a drop of 11.3%, which is the lowest annual shipment since 2013.

At present, the top five manufacturers in the smartphone industry are Apple, Samsung, Xiaomi, OPPO, and vivo, and their mobile phone sales all declined to varying degrees in 2022. Just looking at sales in the fourth quarter of 2022, Apple fell 14.9% year-on-year to 72.3 million units, and Samsung fell 15.6% year-on-year to 58.2 million units. Xiaomi, OPPO, and vivo fell by 26.3%, 15.9%, and 18.9% year-on-year, with sales of 33.2 million units, 25.3 million units, and 22.9 million units, respectively.

From the perspective of the whole year, Samsung’s total sales ranked first at 260.9 million units, but there was still a 4.1% year-on-year decline; Apple’s total sales ranked second at 226.4 million units, a year-on-year decrease of 4%; Xiaomi, OPPO, and vivo all experienced double-digit declines, 18.8%, 22.7%, and 22.8% respectively, corresponding to annual sales of 153.1 million units, 103.3 million units, and 99 million units.

IDC believes that this situation is caused by many factors such as a sharp drop in consumer demand, inflation, and economic uncertainty, and this situation will last for a long time. It is not expected to start to recover until the end of 2023, which means that this year’s smartphone sales are still not optimistic.

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